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All In The Family
An Interview with Reuben Troyer:
Amish Business Owner: Machine Tools Repair & Sales
(September 3, 1998)
Meet Reuben Troyer
Reuben was born and raised in the Amish community of Apple Creek, Ohio. Growing up on a farm, his father quickly saw his lack of success in farming and Reuben was allowed to attend a local vocational school part-time in the evenings to learn about repairing small engines. He worked in some small engine repair shops locally for experience as well, thus getting his start in the mechanical industry as early as age 14. He opened his own engine repair shop in 1981 repairing mainly small engines, lawnmowers and such. As the Amish rely greatly on air powered tools, Reuben often went to buy tools from the local shops. Finding local stores lacking the proper tools he decided to try and sell air tools himself, kicking off his career in tools sales. He admits that in the beginning "we made a lot of mistakes and it was very much a trial and error situation." But as time went on he began to sell much, much more. Finally his successes led to the creation of his own catalog sales, offering tools to the plains communities across America. Reuben now has another store in Millerburg that is independently owned and 23 independent dealers. He finds satisfaction and happiness in his work and in his family the success it has helped him build.
Interview Excerpts
Success Is...
Business And Family
Letting The Dice Fall
Modern Struggles
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