Fighting Propaganda
I think it's very difficult to live in this country and not be financially successful. I think that the only reason to live in this country is so that you can live comfortably. I came here from a country where the economic system was very, very different and the distribution of wealth was very different. The values on what made you a human being were very different. We were all equally poor. My family did not own an automobile and neither did most of my other friends and acquaintance. My parents, despite the fact that both were highly educated professionals, made just enough to live from paycheck to paycheck. We did not have a savings account. Sure people liked things. People wanted to have the bedroom from Czechoslovakia because the Russian bedroom sets sucked. You wanted to have a pair of jeans that cost a month's salary or you wanted to have a pair of shoes that wouldn't fall apart, but there was not such an intense emphasis on things as there is in America.
This is one of my favorite subjects of mine and I take a somewhat paranoid view of the advertising industry in this country, but the advertising industry in this country is one of the most successful propaganda machines that has yet to be invented by man that far surpasses any propaganda machine in Nazi Germany or the Soviet Union for the simple reason that people don't think it's a propaganda machine. At least when we saw banners in the Soviet Union that read, "Long live the Party," everyone knew that this was a slogan. I think when you are surrounded everywhere you go and you see all the ads that are directed to you to drink this coffee and use this antiperspirant and be such and such and tell us we are in the Jeep generation or the Pepsi generation, they sell so much more than a thing. They sell a way of being that will cause you to want to buy this or that thing. It's not only to be content to have bought that thing, but to actually be discontented so that you can buy the next thing they are trying to sell you.
The reason this is so successful is that people don't realize this is going on. Those people who were born here and who have not had the experience of living in another country think that this is a normal part of reality. All it takes is for you to stop and think about it for a second to realize how scary this is.
To get back to the original point, with the kind of philosophy that exists in this country that equates success with financial success, that sells you images of bliss everywhere you go and emphasizes endless consumption rather than looking around and smelling the roses or looking at yourself or seeing another person, I think it's very difficult to live otherwise. I think one of the reasons America is so seductive is because once you come from a poor country to this one where you can have a hot shower everyday and can use a different shampoo on your hair everyday, where you can have five silk suits and drive the best possible car that money can buy, that kind of thing is very seductive. All of these cost money so I think it's very difficult to live in America and not buy into this, unless you build some kind of electromagnetic wall around you, but then you become alone. If you want to function, if you want to have friends, if you want to be a part of society rather than live in a certain elitist ivory tower, it's very isolating to resist the system. I'm not sure that that is good for one either.
My path is to find some kind of happy medium and to see the advertising industry for what it is and to decide for myself what I really need. For example, I'm not thirsty for a BMW. I drive a Nissan now and it gets me places and as long as it's in good working order and is clean then I'd be satisfied with buying another Nissan. I'm saying that right now and things change [laughs]. I'm trying to identify the things in my life where I can say, "This is enough for me. I don't need more." The more I can say that to myself that I don't need the latest thing then I can concentrate on other things that are probably more important.
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